the single most important thing for any business, especially
restaurants, is their customer. Smart business owners are
always looking for innovative ways to reach new levels of
customer satisfaction. They incorporate ideas like membership
programs, frequent buying incentives and cutting on their
own profit margin to gain competitive edge over their business
rivals. All these strategies are conventional, tried and tested,
and have limited innovation. ITC has been working with all
kinds if restaurants since 1989, looking for innovative ideas,
providing them with new opportunities and emerging trends.
of the emerging trends in the service industry right now is
self-help POS terminals and e-commerce. True innovators not
only come up with new ideas, they try their best to provide
everyone with an opportunity to use them. This is the vision
ITC has towards its customers. Who think of them as business
partners, and believe mutual growth is the best way to grow.
Subway using self order
The self-help POS have already been in place
and are a big success. Big names like Home Depot, Subway,
Path Mark etc have already gone self-help. But with ITC, you
don’t need to be a million dollar establishment. Their
self-help is very reasonable priced, giving the opportunity
to a small business owner to think big, and be successful.
1. Directly cutting down 15% – 20%on
the labor cost of the restaurant,
2. Displays food pictures along with ingredients, this will
give customers nutritional information about each item on
3. Complete customer satisfaction because they place the orders
themselves and customize their orders too, like adding extra
sauce, seasoning, or any variations the restaurant menu has
4. Increase in profits from 15% – 50% annually.
ITC’s vision of genuine
innovation and providing a cost effective
opportunity to its partners materializes in another product
called eKitchens. “There are different vendors already
doing similar service, but the idea is to provide a chance
for the restaurant owners to help them grow, not an expensive
automation idea that they think is good, but only wish they
could afford.” Says ITC’s CEO Steve. This solution
has a clear advantage:
1. Profit Increase 20 % – 65% annually.
2. Improve restaurant image with a web presence
3. Professional website and web based ordering system from
a reputed industry vendor with 17 years experience
4. Unlimited income potential with 24 / 7 online storefront.
5. Minimum running cost.
6. Hassle free site maintenance.